TikTok、クリエイターがクリエイティブなオリジナル動画を通して報酬を得られる新たな収益化プログラム「Creativity Program Beta」を公開！

ショートムービープラットフォーム「TikTok(ティックトック)」は、TikTokクリエイターの収益化を機会を広げる新たなプログラム「Creativity Program Beta」を日本で公開しました。本プログラムにより、一定条件を満たしたクリエイターはご自身のクリエイティブなオリジナル動画を通して報酬を得ることができます。

TikTokは、世界中のクリエイターが集まり、クリエイター同士がつながりを築き、情熱をキャリアにつなげ、人生を変えるようなチャンスを手にすることのできる場所です。TikTokでのトレンドがきっかけで2か月で収入が3倍以上増えたクリエイターから、毎月100万円の赤字一転、TikTokの運用を開始してわずか3か月で売上が4倍に伸びたビストロまで、幅広いクリエイターがTikTokを通じて経済的成長を遂げており、世界中で10億人以上のユーザーがTikTokを楽しんでいます。

TikTokは日本のクリエイターコミュニティの皆さんが、クリエイティビティと情熱を活かして報酬を得ることができる仕組みを提供できるよう努めてまいりました。その一環として、この度、クリエイターの皆さんがクリエイティビティを発揮しながら、安心してクリエイター活動できるように「Creativity Program Beta」を公開しました。

「Creativity Program Beta」の参加対象となるクリエイターは18歳以上で、フォロワー数と動画視聴数における要件を満たし、コミュニティガイドラインを遵守し、クリエイティブな動画投稿を継続されている方です。「Creativity Program Beta」へ参加し、報酬を得るには、1分以上の高品質なオリジナル動画コンテンツを作成し、投稿する必要があります。クリエイターはダッシュボードにアクセスすることで、動画が要件を満たしているかどうかや、推定獲得報酬額、動画のパフォーマンス指標やインサイトを確認することができます。

詳細はこちら：https://activity.tiktok.com/magic/eco/runtime/release/64e57eaa21181f0497b1d490?appType=tiktok&magic_page_no=1&hide_more=0&magic_source=jppr

また、TikTokでは、コミュニティの安全安心を最優先に考えており、ユーザーがクリエイティビティと表現力を発揮できる安全で快適な環境を維持するための取組みを続けています。TikTokのすべてのコンテンツと同様に、「Creativity Program Beta」の対象動画は、当社のコミュニティガイドライン（https://www.tiktok.com/community-guidelines/ja-jp/）を遵守していただく必要があります。

TikTokは、クリエイターがオリジナルコンテンツを通してコミュニティを刺激し、魅了することに対して価値を感じられるように、新しい収益化の方法を常に模索し続けています。その一環として、今年発表した「サブスク限定動画」「Series」に続き、「Creativity Program Beta」を新たな収益化方法の一つに加えました。「Creativity Program Beta」は現在日本の他にブラジル、フランス、韓国、米国で展開しています。

https://note.com/tiktok/n/n7a8daf2ed1d2

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