TikTokがApp Ape Awardの最高位の賞を受賞するのは、「App Ape Award 2018」に次いで2度目。Award創設以来、最高位の賞を2度受賞したアプリはTikTokが初。
ショートムービープラットフォーム「TikTok(ティックトック)」は、フラー株式会社が手がけるアプリ分析サービス「AppApe（アップ・エイプ）」のデータをもとにユーザーに愛されたアプリを選ぶ「App Ape Award 2022」で、最高位の賞である“大賞”に選定されました。
TikTokが最高位の賞を受賞するのは「App Ape Award 2018」の「App of the year」受賞に次いで、2度目となり、Award創設以来、最高位の賞を2度受賞したアプリはTikTokが初となります。
App Ape Award 2022大賞の受賞を記念し、App Ape Award 2022の特設noteマガジンでは、TikTok運営チーム責任者 佐藤友浩のインタビュー記事を掲載いただいております。こちらも是非ご覧ください。
App Ape Award 2022 大賞アプリインタビュー：
https://note.com/embed/notes/na72f49126e4e
TikTokは、2017年にローンチしてからこの5年で、特定の年齢層やカテゴリーだけのものではなくなり、ユーザー層、コンテンツはともに圧倒的に拡充・多様化しました。TikTokは日々、世界中で数多くのユーザーに楽しんでいただいており、2021年には世界の月間アクティブユーザーが10億人を突破しました。
10億人の皆様に、ありがとうございます！！！TikTokの使命は、創造性を刺激し、喜びをもたらすことです。 本日は、TikTokコミュニティの皆様と一緒にお祝いしたいnewsroom.tiktok.com
これからもTikTokは、TikTokコミュニティの皆さんが安心安全に楽しめるエンターテインメントプラットフォームであり続けられるよう、様々な取組みを行ってまいります。
今後のTikTokにもどうぞご期待ください。
【App Ape Award 2022 アプリ選定方法】（App Apeより）
2022年11月時点でApp Apeにて閲覧可能なAndroidの3万9311アプリを対象に、1月〜11月の月間利用者数（MAU）や月の3分の2以上の利用があるヘビーユーザーの純増数、ストアレビューの評価の高さなどを定量的に分析・比較。さらに各賞の選定基準に則って候補を絞り込み決定しました。
【App Ape Award 2022 大賞選定理由】（App Apeより）
世の中に幅広く浸透し、人とアプリの新たな関係性を最も体現したアプリを大賞としました。
選定にあたっては、App Apeのデータをもとに2022年11月時点で一定規模以上のMAUと増加率を記録したアプリを候補として抽出した上で、MAUの純増数、ヘビーユーザーの純増数、ストアレビューの評価をアプリ間で比較。その結果、TikTokはMAUとヘビーユーザーの純増数がともに最も大きかったことから、大賞に選定されました。
TikTokはApp Ape Award 2018においても大賞相当のApp of the yearを受賞していますが、その当時と比べてもMAUが2.6倍を超えるなどさらなる成長を実現しています。
プラットフォームが成長した結果、2021年〜2022年にかけてTikTokをきっかけにモノやサービスが売れる「TikTok売れ」とも呼ばれる購買現象を巻き起こしたり、音楽のトレンドを生み出したりするなど社会的にも大きな影響を与えました。
【App Ape について】
App Ape（アップ・エイプ）は、スマホアプリの実利用データを提供するアプリ分析サービスです。テレビにおける視聴率情報のスマホ版のような位置付けで、どのアプリがいつ・誰に・どのくらい使われているかといったデータをご覧いただけます。 スマホアプリの実利用データに加え、アプリストア情報やユーザーの属性情報など横断的なデータを提供しており、市場・競合調査を始めとするアプリの企画・マーケティングに幅広くご利用いただけます。 アプリ開発会社や広告代理店・金融機関など、アプリに関わる様々な法人・個人様にご活用いただいており、これまでに国内外5,000社以上の企業・団体様にご利用いただいています。
App Ape (アップエイプ) – アプリ市場・分析サービスApp Apeはアプリ市場・分析サービスです。自社、市場、競合、全ての分析に対応しております。ja.appa.pe
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